Leads Plus: Lead Generation & Bid Pipeline
Stop losing leads, and stop paying for a CRM you don't need. Leads Plus from ATI Business Essentials captures every lead, keeps your bid pipeline moving, and trains Google to find you more customers like your best ones. Nothing more, nothing less.
Every Lead. Every Bid. One Dashboard.
Leads Plus from ATI Business Essentials is a simple, standalone replacement for your CRM: solely leads coming in, your bid pipeline, and training Google to find more like your best customers (Google calls this offline conversion import). Nothing else.
- ✓Replaces your CRM: one simple place for every lead
- ✓Capture leads from calls, forms, chat, and text, automatically
- ✓Qualify leads instantly with smart tagging and scoring
- ✓Track every bid and job opportunity through the full pipeline
- ✓Trains Google Ads to find more customers like your best ones
- ✓Real-time notifications: never miss a new lead
- ✓Monthly pipeline and revenue reports
Works Great With Marketing Hub
Leads Plus is complete on its own. If you also want a single view of your marketing, Marketing Hub is a separate platform from ATI Business Essentials that connects your social media, paid ads, and website into one place, with AI that continuously learns what is and isn't working. It can optionally read your Leads Plus data for a fuller picture, but each platform works fine on its own.
From First Contact to Closed Job
Lead Captured
Every call, form, and chat is automatically captured and logged, no manual entry.
Lead Qualified
Smart tagging scores and qualifies leads based on criteria you define.
Bid Tracked
Qualified leads flow into your bid pipeline so you can track every opportunity.
Revenue Attributed
See exactly which leads and bids turned into closed revenue.
What Does a Month in Leads Plus Look Like?
Here is how one month might read for a roofing company running Google Ads. Leads Plus follows every lead through the same 4 steps shown above, so you can see where leads drop off and which ones turn into work.
| Pipeline stage | Leads | Share |
|---|---|---|
| Leads captured from calls, forms, chat and text | 40 | 100% |
| Qualified by your tags and scoring | 24 | 60% |
| Bids sent | 12 | 30% |
| Jobs won | 6 | 15% |
Example figures show how the pipeline reads. They are not a promise of results.
Why Google needs to know which 6 became jobs
On its own, Google Ads only sees the 40 inquiries and treats them all the same. When Leads Plus reports which leads turned into paying jobs, Google can find more people like those 6 customers instead of more people like the 34 who never hired you. Google matches each reported job to the ad click that started it, typically using a Google Click ID (GCLID), and the results need to be sent within Google’s import window, which is up to 90 days after the click depending on how they are sent.
Already running ads? Google Ads management from ATI Business Essentials sets this up for you. Still paying for a CRM you barely use? Read why contractors are dropping their CRM. Need a site that sends more of these leads? See website design for contractors.
Lead Generation for Every Service Trade
🔧 HVAC
Lead gen and call tracking for HVAC installation, service, and replacement.
🏠 Roofing
Capture and track every lead from storm damage, replacement, and repair campaigns.
🚿 Plumbing
Every service call lead captured, qualified, and followed up, automatically.
⚡ Electrical
Service and installation leads from search, social, and local ads.
🌿 Landscaping
Seasonal campaign lead management with bid tracking for landscape and lawn services.
🐛 Pest Control
Route-based lead capture and management for pest control businesses.
🧹 Cleaning
Recurring and one-time service lead management for residential and commercial cleaning.
🏗️ General Contractors
Bid pipeline tracking and lead management for GC project and remodel leads.
❄️ Restoration
Fast lead capture for water, fire, and storm restoration emergency calls.
Leads Plus Questions Answered
What is Leads Plus?
Leads Plus is ATI Business Essentials' simple CRM replacement for service businesses and contractors. It captures every lead, keeps them moving through a bid and job pipeline, and sends your best leads back to Google Ads to train it to find more customers like them. That's all it does, on purpose.
Does Leads Plus work with Marketing Hub?
Yes, but they are separate platforms. Leads Plus works completely on its own as a lead and bid pipeline. Marketing Hub, a separate platform from ATI Business Essentials, connects your social media, paid ads, and website into one place and can optionally read your Leads Plus data for deeper insight. Neither one requires the other.
How does Leads Plus track leads?
Call tracking, form capture, and chat integration record every lead from every source. Leads are tagged by source, quality, and status, and flow into your bid pipeline for full revenue attribution.
Do I still need a separate CRM?
No. Leads Plus is built to replace your CRM for lead and pipeline management. Every lead, bid, and job is captured, qualified, and tracked in one simple dashboard, so there is no separate CRM to buy, learn, or maintain.
How long does Google allow to report a lead that became a job?
Up to 90 days after the ad click, depending on how the result is sent. Google matches each reported job to the original click, typically using its Google Click ID (GCLID). This is how Leads Plus sends signed jobs back to Google Ads to train it to find more customers like them.
Ready to Capture More Leads?
Free strategy call. We will show you exactly how the platform works for your business.
