Marketing Hub: One Connected View of What Drives Your Revenue
Marketing Hub from ATI Business Essentials connects your social media, paid ads, and website into one place, with AI that is constantly learning your marketing and your business to show you what is actually working. It can optionally connect to Leads Plus for even deeper insight into your leads and revenue.
Every Marketing Channel, One Connected View
Marketing Hub is a separate platform from Leads Plus that connects your social media, paid ads, and website into one place. Its AI is constantly learning your marketing, your industry, and your business, so you always know what is working and what isn't. Built for small business owners who don't have time to learn marketing, but still want to manage it themselves.
- ✓Channel integration: paid ads, social media, and website analytics in one view
- ✓Optional Leads Plus connection for even deeper insight into your leads and revenue
- ✓Warm outreach tools built in to reconnect with past and current leads
- ✓AI analysis of your marketing, social media, and website patterns to uncover new opportunities
- ✓Data-driven growth recommendations for targeting, messaging, and scaling
- ✓AI that continuously learns your industry and your business, specifically
- ✓A connected ecosystem unifying every marketing touchpoint
- ✓Logs every change made across your channels so you see what moved your numbers
- ✓Dashboards showing marketing performance and cause-and-effect timelines
- ✓Built for small businesses who want to manage their own marketing
Inside the Dashboard
Optionally connects to your Leads Plus pipeline data for deeper insight.
What Numbers Does Marketing Hub Put Side by Side?
Whether marketing is paying off comes down to four numbers. Most owners never see them together because they live in different places: ad spend in Google Ads or Facebook, leads in email or a CRM, and won jobs in the books. Marketing Hub lines them up so the math is done for you.
| Number | How it is figured | Example |
|---|---|---|
| Cost per lead | Ad spend ÷ leads | $1,500 spent and 30 leads = $50 per lead |
| Close rate | Jobs won ÷ leads | 6 jobs from 30 leads = 20% |
| Cost per job | Ad spend ÷ jobs won | $1,500 ÷ 6 jobs = $250 per job |
| Return on ad spend | Revenue from those jobs ÷ ad spend | $30,000 in jobs on $1,500 spent = 20 to 1 |
Example figures show how the math works. They are not a promise of results.
Why a change log matters
Results move days or weeks after a change, which makes it hard to know what caused them. Google Ads keeps its own change history for the past 2 years, but only for Google Ads. Website traffic is usually measured in Google Analytics 4, which replaced Universal Analytics in July 2023. Marketing Hub logs changes across your ads, social media and website in one Cause & Effect Timeline, so a jump or drop in leads can be lined up with the change that caused it.
What Service Businesses Are Saying
Feedback from contractors and service businesses using ATI Business Essentials.
“We finally know which leads are actually worth our time. Game changer.”
Mike R., Roofing Contractor
“Our cost per lead dropped 40% in the first three months.”
Sarah T., Excavation Company
“Simple, clean, and it actually works. No CRM headaches.”
Jason L., Landscaping
The Rest of the ATI Business Essentials Suite
Marketing Hub works best alongside the rest of the full suite from ATI Business Essentials.
Leads Plus
Capture, qualify, and track every lead and bid in one streamlined pipeline dashboard. Learn more.
Google Ads Management
Full campaign management with lead tracking and monthly reporting. Learn more.
Safety and Compliance
Safety Portal compliance, OSHA and MSHA companion tools, and compliance software.
Fix My Site
Website repair and maintenance so your site keeps converting the traffic Marketing Hub sends it.
Marketing Hub Questions
What is Marketing Hub?
Marketing Hub is an AI-powered marketing platform from ATI Business Essentials. It connects paid ads, social media, and website analytics into one place, and its AI continuously learns your marketing and your business to show what is actually working. It is a separate platform from Leads Plus, though the two can optionally connect for deeper insight.
Who is Marketing Hub built for?
Marketing Hub is built for small businesses that do not have the time to learn marketing but still want to manage it themselves. It includes warm outreach tools to reconnect with past and current leads, along with AI that continuously learns a company's specific industry to show what is actually working.
How is Marketing Hub different from Leads Plus?
They are two separate platforms that can work together. Leads Plus is a simple CRM replacement: it captures leads, tracks your bid pipeline, and trains Google Ads to find more customers like your best ones. Marketing Hub connects your advertising, social media, and website into one place and uses AI to surface growth recommendations for targeting, messaging, and scaling. Marketing Hub can optionally read Leads Plus data for added insight, but neither platform requires the other.
What channels does Marketing Hub connect?
Marketing Hub unifies paid ads, social media, and website analytics into one view, and automatically tracks changes made across Google Ads, your website, and social channels to measure their real impact on leads and revenue.
Do I need Leads Plus to use Marketing Hub?
No. Marketing Hub works completely on its own. Connecting it to Leads Plus lets its AI factor in your actual lead and bid data for even more informed recommendations, but it is not required.
How do I calculate cost per lead?
Divide what you spent on advertising by the number of leads it brought in. For example, $1,500 in ad spend that produces 30 leads is a $50 cost per lead. Marketing Hub shows cost per lead next to close rate and cost per job, so you can see which channels bring in work, not just inquiries.
How do I get started with Marketing Hub?
Visit ati-businessessentials.com to connect your marketing channels, or call ATI Products LLC at (800) 360-6115 or fill out the contact form to book a free strategy call.
Ready to Connect Your Marketing?
See paid ads, social, and website data next to your real pipeline results.
